CONQUERING A NEW MARKET.
THE PRICES ARE RIGHT FOR YOU.
CANAC, INDEPENDENT QUEBEC CITY-BASED HARDWARE AND BUILDING MATERIALS CHAIN, OPEN THEIR FIRST BRANCH IN THE GREATER MONTREAL AREA.
The goal: make a grand entrance. To that end, we have launched several advertising and public relations campaigns. Highway billboards, advertisements on radio, Internet and in newspapers; promotions, contests, public relations, a press dinner and a splashy opening ceremony: nothing less!
Mandate: Attract Montrealers and the media to Canac’s grand opening in the region.